Exploring the scope of B2B Mobile App Digital presence
This was a secondary research that was done for a B2B startup. The high level objective was to conduct an elaborative competitors analysis to understand the scope of the company to create a digital presence on their mobile application.
Some information is removed or modified due to confidentiality.
Background and Goals
The stakeholders and design team sought to assess the market position of competitors' mobile applications to understand their standing and identify opportunities for improvement. The primary objectives of this secondary research were as follows:
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Creation of competitive profiles (in terms of product catalogue, layout, navigation structure, content, design and performance)
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Coming up with Pain points that helps to assess the future opportunities.
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Coming up with a MoSCoW model for feature prioritization
Method
To attain these objectives, a thorough analysis of four leading competitors was conducted, focusing on their product catalog, descriptions, and overall navigation structure to develop the most viable and user-friendly mobile application by the company.
Crucial Insights
Insights were gleaned regarding the overall structure, social media presence, viability, user-friendliness, item placement, and manual or automated aspects of the applications. The overarching insight revealed that competitors' apps fall short of usability, ease of use, user-centricity, and experience compared to other e-commerce apps in the market.
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Based on these insights, a MoSCoW model was proposed for feature prioritization, and recommendations for strategy, UI, and UX were provided. The product team utilized these recommendations as a reference to develop an improved application aligned with the standards of viability, feasibility, and desirability.