Resume
Work
Experience
2025- Present
UX Researcher I @ Cars24
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Designed and led research studies on the Car Buyers' Journey and Bikes platform usability.
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Contributed to the Buy Charter by translating complex research findings into actionable insights and strategic recommendations that informed product roadmaps and design decisions.
2021- 2024
UX Researcher I @ Red Baton Design Studio
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Worked on multiple projects from companies of varied industries like e-commerce, entertainment, educational institute, fintech, banking and B2B products.
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Have been involved in making recruitment screeners, recruiting participants for research projects, and preparing discussion guides.
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Conducted Primary research, Secondary research, Competition analysis, UX Audit, User interviews, and Usability testing and more.
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Planned and conducted multiple workshops including Design Thinking workshops and Discovery workshop for appropriate stakeholders.
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Proposed appropriate methods and timeline for research conduction and analysis
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Coordinated, collaborated and analyzed qualitative data with the team and with various stakeholders.
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Created personas, empathy map, and user journey, affinity maps through in-depth user research
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Collated all research findings, prepared the final reports, and presented findings to internal and external team members.
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Recommended changes in the UI/UX of the platform to enhance the user experience and showed the way forward.
2020 - 2021
Apprentice and Intern @ Psytara
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Engaged in organizing several workshops centered around psychology and conducted interviews with experts from various subfields within the discipline.
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Participated in several workshops focused on design
psychology, delving into the application of psychological
principles in design. These workshops provided practical
experience through various tasks and facilitated
brainstorming sessions.
Education
2019 - 2021
Jamia Millia Islamia | Masters of Art (Psychology)
CGPA: 8.82
2016 - 2019
Jesus and Mary College | Bachelors of Art (Psychology)
CGPA: 8.6
Skills
& Expertise
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Research
Ideation & Creativity, Empathetic Understanding, Communication, Proofreading, Editing -
People Skills
Team Collaboration, Time Management, Project Management, Business Acumen -
Design/Research Tools
Figma, Miro, Invision, Looppanel, Dovetail, Microsoft office