AI vs UXR: Who’s in control of product success?

Whenever we think of a product, we often perceive it as a single, complete entity. We say, “We’re using X product for Y purpose,” without always considering the intricacies behind it. However, from a UX perspective, a product is never just one whole thing — it’s the sum of many interconnected parts, each playing a crucial role in shaping the final outcome.

Take Facebook, for example. Mark Zuckerberg didn’t build it overnight. It started as a discovery, followed by research, ideation, design, development, and testing before it was launched.. Read more